which helps in tracking good agricultural habits & practices from farm to finger.
AgriClear will help in tracking good agricultural habits using distributed ledger
technology (DLT). This allows customers to scan labels with smartphones to access detailed
supply chain information, seed plantation, fertilizers used, harvesting process, and origin.
In the meantime, the tracking of good agricultural habits made by AgriClear will help create
a unique identity of agricultural products. For instance, apples of Jumla have significantly
higher demand in the market because they have a unique identity. Such unique identity will
make local products more competent while greatly enticing the buyers to buy.
In recent times, the
authenticity and quality traceability of products and activities in the agriculture supply
chain has become a necessity for agribusiness. These are some of the problems incurred due
to the lack of transparency.
Competitive advantage over imports: Local agricultural products do
not have a competitive advantage over cheaper imports. Therefore, farmers are forced
to sell far below the cost of production.
Information gap: Middlemen take the largest margin due to lack of
flow of information and transparency in the market to farmer and farmer to market.
Consumer demand for safe food: Modern urban consumers demand
produce that is fresh, palatable, nutritious and safe which is very difficult if not
impossible to verify.
HOW IT WORKS?
Agriclear records all the information of an agro product from its- production to its
delivery. Let’s see how it works.